Digital Marketing & Online Business Hack Masterclass Training
Digital marketing refers to the promotion of products or services using digital technologies, such as the Internet, mobile devices, search engines, social media, and other digital channels. Unlike traditional marketing methods, which rely on print, television, and radio advertisements, digital marketing enables businesses to reach their target audience directly and in real time.
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The Benefits of Digital Marketing Course
Compared to traditional marketing methods, digital marketing is a more cost-effective way to reach and engage with a target audience. With digital marketing, businesses can reach a large audience with a smaller budget and track their return on investment (ROI) in real-time.
Digital marketing provides businesses with the ability to measure the success of their marketing efforts in real-time. With tools such as Google Analytics, businesses can track website traffic, conversions, and the success of their marketing campaigns.
With so much information available online, customers may become overwhelmed or disengaged if they are bombarded with too much marketing content. This can make it challenging for businesses to cut through the noise and capture customers’ attention.
Security and privacy concerns:
With the increasing use of data and analytics in digital marketing, there are potential security and privacy concerns that businesses need to be aware of. Customers may be hesitant to share personal information or engage with businesses that they do not trust to keep their information secure.
Difficulty in building trust:
Building trust with customers can be more challenging in the digital world, where interactions are often less personal and face-to-face. Businesses need to work harder to build trust with customers and demonstrate that they are reliable, trustworthy, and customer-centric.
Rapidly changing landscape:
Digital marketing is a rapidly changing landscape, with new technologies and trends emerging all the time. This means that businesses need to stay up-to-date with the latest developments and be prepared to adapt their strategies and tactics as needed. Digital marketing allows businesses to reach their target audience directly and in real-time. With the use of target keywords and demographics, businesses can reach the right people at the right time, increasing the chances of conversions. continue reading
This Masterclass will cover the following modules on Digital Marketing Training:
Module 1: Digital Marketing training
- What is Digital Marketing?
- Impact of Digital Marketing on Business
Module 2: Email Marketing
- How to Acquire Names and Email Addresses?
- How to set up email automation
- Testing Email for Continuous Improvement
- Email-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
Module 3: Social Media
- Introduction to Social Media Hack:
- How does Social Media Help Businesses?
- Key Players: Facebook, LinkedIn, YouTube, Twitter
- Successes and Pitfalls of Social Media
- How to grow and build a successful career with social media
- how to set up YouTube Channel, Facebook Ads, YouTube Ads, etc
Module 4: Mobile Marketing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
Module 5: Content Strategy
- Why is Content Still Pivotal?
- Developing Content for Different Customer Segments
- Content and SEO: The Power of ‘In-Bound Marketing
- Developing a Content Plan
- Examples of Successful Content Strategies
Module 6: Search Engine Marketing:
- SEO and PPC Defined
- SEO (Search Engine Optimisation).
- Get free traffic to your website with SEO set up
Module 7: Planning, Strategy, and Testing
- Online Campaign Planning
- Digital Marketing Techniques Campaign Strategy
Module 8: Integrating Your Marketing Communications for Maximum ROI
- ROI through Integrated Marketing
- Best Practices for Achieving ROI
- YouTube Marketing. Drive traffic & sales with simple “how to” videos.
- Social Media Marketing (Instagram, Facebook, Twitter).
- Integrating Online and Offline Activity Real-World Integrated Campaigns
Module 9: Website creation:
Build a world-class website in 1 hour without coding
Module 10: Google Adwords (Google Ads)
- How to set up profitable campaigns for the first time.
- Google Analytics. Improve your website ranking with Google Analytics data
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Top online business to make 3 – 4 figures in USD in 30 days
Profitable E-commerce store niche and how to set up
Course Duration: 3 Weekends (Saturdays Only)
Cost Fee: ₦120,000 Early Birds N69,000 (42% Discount)
Venue: Online Class (One-on-One)
Award: Diploma Certificate in Digital Marketing
Plus One month of Free mentorship after training
Who Should Attend?
Affiliate marketing advertisers
I T managers
Individuals that want to grow his/her business and increase their income
Corporate Organization that seeks to scale up their revenue
Graduates and Job seekers who want to earn passive income
Those that need to work independently or work from home job
Traditional marketers who need to play a bigger game in the digital space