TOP 10 DIGITAL MARKETING TACTICS
Search Engine Optimization (SEO):
SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. This involves optimizing your website’s content, structure, and technical aspects to make it easier for search engines to crawl and index your site.
Pay-per-click Advertising (PPC):
PPC advertising is a type of digital advertising where advertisers pay each time a user clicks on their ads. This includes search engine advertising, such as Google Ads, and social media advertising, such as Facebook Ads.
Social Media Marketing:
Social media marketing involves promoting your brand and content on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. This includes creating and sharing content, engaging with your audience, and running paid social media ads.
Content marketing is the practice of creating and sharing valuable and relevant content to attract and engage a target audience. This includes social media posts, blog articles, videos, infographics, e-books, and more.
Email marketing involves sending promotional messages and newsletters to a list of subscribers through email. This includes promotional emails, automated email campaigns, and newsletters
Influencer marketing involves partnering with influential individuals in your industry or niche to promote your brand, products, or services. This includes collaborating with social media influencers, bloggers, and vloggers. Influencer marketing can help to build credibility and trust with your target audience.
Affiliate marketing involves promoting other people’s products or services and earning a commission for each sale or conversion you generate. This includes promoting products through affiliate networks or creating your own affiliate program.
As more people are using their mobile devices to access the internet, mobile marketing has become an important part of digital marketing. This includes optimizing your website for mobile devices, running mobile ads, and using SMS or text message marketing.
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Video marketing involves creating and sharing videos that promote your brand, products, or services. This includes video ads, explainer videos, product demos, and more. Video marketing is popular on social media and video hosting sites such as YouTube and Vimeo.
Podcasting involves creating audio content that people can download or stream. This can include interviews, discussions, or monologues on specific topics related to your business. Podcasting can be an effective way to reach a new audience and build brand awareness.